Mega Source of Liquitex Products Australia Wide
Mega Office Supplies is the largest source of Liquitex Products that consist of Transparent Ink, Liquitex painting knives, Liquitex acrylic paint, etc. in Australia. Explore the importance of lightfastness, and why it plays such a crucial role in testing colour. The strongest, the whitest, The brightest, Meet titanium white, the art world's favourite go-to pigment for power. Discover the story of the first artists' water-based acrylic.
About Liquitex Australia
Challenging the established ways of doing things is in our DNA. It’s how we invented the first water-based acrylic paint back in 1955 and we’ve been innovating ever since. “I’m only happy when I’m trying to create something new” said the creator of Liquitex and we continue to live by his words.
Liquitex High Viscosity Artist Colour is developed in 1963. This formula has an oil paint-like consistency and is the world’s first heavy bodied, water-based acrylic colour. Gel Medium is launched in the same year. By 1965, we’re educating. The Liquitex Lecture Demonstration Program begins, delivering the first artist to artist program in colleges and universities in the U.S. A range of acrylic tips & techniques literature is developed to accompany the session. In 1967, we create the world’s first removable acrylic varnish, the forerunner of today’s Solver.
At the start of the decade, Henry Levison unveils the first machine to test paint for lightfastness, changing the way paints are formulated and selected. In 1971 we launch the art world’s first acrylic cadmium replacement colors (renamed cadmium ‘Hues’ in 1980), as well as Slow-Dri Medium.
Liquitex becomes the first paint to switch to modern glaminate tubes. These easy-to-open tubes are made of seven airtight laminated layers of plastic, metal and paper. They replace all-metal tubes, which are prone to corrosion and cracking. In 1984 Liquitex is the first paint to be labelled for ASTM standards, for toxicity, quality and lightfastness. The following year, we create the Liquitex Studio Arts Advisory Council - a group of influential artists and educators who meet once a year to discuss the needs of art students, professional artists and art educators. Liquitex Fabric Medium arrives on the scene in 1986. In 1988, we lose our founder Henry Levison after 81 years of innovation, creativity, and pushing boundaries.
We celebrate our 50th anniversary with new colours, new packaging and a range refresh. Two of our original paints change their names – Medium Viscosity becomes Soft Body, while High Viscosity becomes Heavy Body. In 2012, studios around the world can breathe easy as we launch a fine art, low-odor Spray Paint range, made with water-based technology and artists' pigments.
Acrylic Gouache, our most matte range, arrives on the scene in 2018 alongside a new bottle design for our fluid paints, a fresh new look for all our ranges and store fixtures, and more cadmium-free colours in Soft Body and Acrylic Gouache. Liquitex is proud to be celebrating 65 years of innovation and serving artists and is grateful to be part of your artistic journey. We cannot wait to see what we can create together.
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