Explore Post It Notes Australia Wide
Mega Office Supplies is the leading source of Post It notes, extreme notes, full stick notes, dispensers, write surfaces, flags, tabs, easel pads, etc. at an affordable cost in Australia. For over 40 years, the Post-it® Brand has helped people be more productive, communicate better and express themselves in a number of creative ways. Yet as universal as these products have become, their beginnings were far from certain. Looking back, the birth of our Canary Yellow phenomenon reminded us of a valuable lesson: perseverance or persistence can be just as important as inspiration when it comes to bringing an idea to life.
About Post-it® Australia
Dr. Spencer Silver, a 3M scientist, was busily researching adhesives in the laboratory. In the process, he discovered something peculiar: an adhesive that stuck lightly to surfaces but didn’t bond tightly to them. "It was part of my job as a researcher to develop new adhesives, and at that time we wanted to develop bigger, stronger, tougher adhesives," said Silver. “This was none of those."
What Silver discovered was something called microspheres which retain their stickiness but with a "removability characteristic," allowing attached surfaces to peel apart easily.
For years, Silver struggled to find a use for his invention. But that didn’t keep him from touting the merits of his creation to colleagues. "I came to be known as Mr. Persistent because I wouldn't give up.”
Meanwhile, Art Fry, another 3M scientist, was frustrated. Every Wednesday night while practicing with his church choir, he would use little scraps of paper to mark the hymns they were going to sing in the upcoming service. By Sunday, he’d find that they’d all fallen out of the hymnal. He needed a bookmark that would stick to the paper without damaging the pages.
Thinking back to a seminar he’d attended on Silver’s microspheres, he had what he now refers to as his eureka moment. “The one where you get the adrenaline rush."¹ Partnering with Silver, they began developing a product. Once they found themselves writing messages on their new notes to communicate around the office, they realized the full potential of the idea. "I thought, what we have here isn't just a bookmark," said Fry. "It's a whole new way to communicate."
Fry decided to make 3M corporate headquarters his proving ground. Fry supplied the entire company with the new adhesive notes. Employees loved them. 3M initially launched the product in four cities under the name Press 'n Peel with mixed results. Marketers decided to put the product directly into consumers’ hands. The massive sampling effort — known as the Boise Blitz because of its launch in Boise, Idaho — was a runaway success. Ninety percent of those who tried the product said they’d buy it.
1980 to 1986, On April 6, Silver and Fry’s unsung hero debuted in US stores as Post-it® Notes. It’s now iconic Canary Yellow colour was chosen by happenstance — a lab next door only had scrap yellow paper on hand. Lee Iacocca and other Fortune 500 CEOs wrote to say how much they loved them. Post-it® Notes are introduced in Canada and Europe.
From 1980 to Today, Post-it® Flags were introduced as a new way to organize with colour coding, filing and indexing. After 28 years with the company, Spencer Silver, co-founder of Post-it® Notes, retired from 3M with more than 22 US patents to his name. Post-it® Brand reveals a refreshed logo to the world on January 1, 2021. Noted by Post-it® Brand is launched in the US. Designed with purpose, beauty and charm this collection of paper goods and desktop accessories can help keep track of all of life’s most notable moments.
