Duracell #1 Trusted Batteries Australia Wide
Mega Office Supplies is the leading source of all Duracell batteries at an affordable cost in Australia. Duracell is the world's #1 trusted battery brand that continues to improve our batteries to meet your needs with superior quality and dependability. Since the early days of zinc-carbon and alkaline batteries, Duracell has led initiatives to ensure long-lasting, trustworthy power wherever it’s needed, from your key fob to Tranquility Base on the moon. And we’re just getting started.
About Duracell Australia
Our story began in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory, although the Duracell brand name was not born until the mid-1960s.
The Mallory Company was instrumental in developing long-lasting batteries which were needed in hot tropical environments during World War II. Mallory batteries and battery packs provided the reliable power needed to operate radios, transmitters and other devices. After the war, Mallory continued to develop improved mercury and zinc carbon batteries and researched many other battery chemistries.
The Mallory Company had worked with Kodak at the start of the ‘60s to create a powerful small battery for use with their new Instamatic 100 Camera with Flash Cube and AAA alkaline batteries to power the Kodak Instamatic 100 camera, helping form the bedrock that would become Duracell.
By the mid-1970s, the 7K67 battery pack was launched for Kodak Instant Film camera and high-energy lithium SO2 batteries were manufactured for military radios.
Duracell has played its part throughout the USA Space Program. In 1963, Duracell was aboard Mercury 9 as Astronaut Gordon Cooper orbited the earth 22 times. In 2002, Duracell provided the first lithium batteries on the space shuttle. Lithium battery packs also powered IMAX cameras for the filming of the International Space Station movie.
New kinds of devices required new kinds of batteries. In the early 1980s, Duracell’s DL223A (Li-MnO2) helped revolutionize the camera industry by making point-and-shoot cameras possible. The dawning of a new millennium sees Duracell branch out into new power form factors, including portable device chargers and proprietary flashlight technology called Daylite.
As portable devices became even more critical to our lives, so did the need for batteries. Duracell’s Duralock technology enabled unused batteries to hold their power for up to ten years, and Duracell Quantum Alkaline batteries were engineered with our High-Density Core technology to power portable devices longer and more reliably.
Duracell launched its most ground-breaking innovation, Duracell Optimum, in 2019. In 2022, Duracell launched POWER BOOST™ Ingredients in both Optimum and Coppertop AA/AAA batteries.
Duracell also unveiled a new development to their lithium coin battery safety system. In addition to child-proof packaging, on-pack and on-battery safety warnings a bitter coating was added that may help discourage accidental ingestion. Each 2032, 2025 and 2016 lithium coin battery is now equipped with a non-toxic bitter substance designed to discourage swallowing and help keep children safe.
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