The sheet is die-cut so that pulling it expands into a three-dimensional honeycomb that wraps and grips an item without tape. The practical argument over plastic cushioning is disposal, since the customer puts it straight in the paper recycling. It suits bottles, jars and awkward shapes particularly well. Expect to use more length than you would bubble. See kraft paper, bubble wrap and cartons.

Honeycomb Packing Paper for Shipping

Shop honeycomb packing paper for wrapping, cushioning and parcel protection. A practical paper-based packaging option.