{"title":"Batteries","description":"\u003ch2\u003eBatteries for Office, Home and Everyday Devices\u003c\/h2\u003e\u003cp\u003eBatteries help keep everyday devices powered across offices, schools, homes, workplaces and commercial spaces. This category may include AA, AAA, 9V, C, D, coin, lithium, alkaline and rechargeable options depending on the range. Batteries are useful for keyboards, mice, remotes, clocks, torches, calculators, safety devices, toys and portable equipment. Browse the selection to compare sizes, chemistry, pack quantities, shelf life, rechargeable options and device compatibility. Keeping suitable batteries on hand helps reduce interruptions when essential equipment runs flat. Whether you are restocking an office cupboard, classroom kit or household drawer, batteries provide practical support for reliable everyday power.\u003c\/p\u003e","products":[{"product_id":"duracell-dl2016b-lithium-coin-2016-batteries-3-volt-pack-2","title":"Duracell DL2016B Lithium Coin 2016 Batteries 3V Pack of 2","description":"\u003ch1\u003eDuracell Dl2016B Lithium Coin 2016 Batteries 3 Volt (Pack 2)\u003c\/h1\u003e\n\u003cp class=\"subtitle ng-binding\" data-ng-bind-html=\"article.subtitle\"\u003eDuracell Specialty 2016 Lithium Coin Batteries provide reliable, long-lasting power for your specialty devices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIEC: CR2016\u003c\/li\u003e\n\u003cli\u003eVolt: 3.0\u003c\/li\u003e\n\u003cli\u003eSize (mm): 20 X 1.6\u003c\/li\u003e\n\u003cli\u003emAh: 90\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest Uses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGlucometers\u003c\/li\u003e\n\u003cli\u003eSecurity devices\u003c\/li\u003e\n\u003cli\u003eFitness devices\u003c\/li\u003e\n\u003cli\u003eWatches\u003c\/li\u003e\n\u003cli\u003eElectronics and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTechnical Data Sheet:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/d2ei442zrkqy2u.cloudfront.net\/wp-content\/uploads\/2019\/01\/24100933\/DLCR20160618.pdf\" target=\"_blank\"\u003eDL2016\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 style=\"padding-left: 30px;\"\u003eDuralock\u003c\/h4\u003e\n\u003cp style=\"padding-left: 60px;\"\u003eDid you know that most batteries lose power over time, even when not in use? Duracell’s Duralock technology preserves batteries’ power in storage before being used, guaranteed.\u003c\/p\u003e\n\u003ch4 style=\"padding-left: 30px;\"\u003eEasy to find right size\u003c\/h4\u003e\n\u003cp style=\"padding-left: 60px;\"\u003eQuickly find the correct battery size for your device by checking the large battery size numbers on pack.\u003c\/p\u003e\n\u003ch4 style=\"padding-left: 30px;\"\u003eLithium Coin Battery Safety\u003c\/h4\u003e\n\u003cp style=\"padding-left: 60px;\"\u003eKeep batteries away from children. Warning sticker and engraved warning are included on batteries.\u003c\/p\u003e\n\u003ch4 style=\"padding-left: 30px;\"\u003eLong-lasting power, guaranteed\u003c\/h4\u003e\n\u003cp style=\"padding-left: 60px;\"\u003eDuracell High Power Lithium batteries have up to 10 years in storage guaranteed so you can be confident these batteries will be ready when you need them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003eKeep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003eRemove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206549954923,"sku":"DUDL2016B","price":9.51,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/apis4vjms__13214.1617870575.500.750.jpg?v=1778465998"},{"product_id":"duracell-mn1604-72-coppertop-alkaline-9v-batteries-box-of-12","title":"Duracell MN1604 Coppertop Alkaline 9V Batteries Box of 12","description":"\u003ch1\u003eDuracell Mn1604\/72 Coppertop Alkaline \"9V\" Batteries - Box Of 12\u003c\/h1\u003e\n\u003ch4\u003eDISCOVER DURACELL COPPERTOP 9V\u003c\/h4\u003e\n\u003cp\u003eThe Duracell Coppertop batteries are best used when you are looking for reliable, long-lasting power in your every-day devices such as motorised toys, flashlights, portable games consoles, remote controls, CD players, etc.\u003c\/p\u003e\n\u003cp\u003eDuralock technology keeps unused Duracell batteries fresh and powered for up to 5 years in ambient storage. Duracell Coppertop batteries give you the freedom to enjoy the use of your appliances by giving you a product you can rely on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Data Sheet:\u003c\/strong\u003e \u003ca href=\"https:\/\/d2ei442zrkqy2u.cloudfront.net\/wp-content\/uploads\/2016\/03\/MN1604_US_CT1.pdf\" target=\"_blank\"\u003eCoppertop 9V\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"aa-d.jpg\" class=\"__mce_add_custom__\" height=\"204\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/aa-d.jpg\" title=\"aa-d.jpg\" width=\"469\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003e Keep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003e Remove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206550118763,"sku":"DUMN1604\/72","price":31.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/apirr5bgw__13280.1617870601.500.750.jpg?v=1778466000"},{"product_id":"duracell-mn908-alkaline-6-volt-spring-lantern-battery","title":"Duracell MN908 Alkaline 6V Spring Lantern Battery","description":"\u003ch1\u003eDuracell Mn908 Alkaline 6 Volt Spring Lantern Battery\u003c\/h1\u003e\n\u003cp class=\"subtitle ng-binding\" data-ng-bind-html=\"article.subtitle\"\u003eDuracell Alkaline batteries are the suitable choice for a range of uses, often chosen as the best batteries for game controllers, battery lights and more. Duracell Alkaline cells are available in a huge variety of types and sizes, ensuring we always have the right product for your needs.\u003c\/p\u003e\n\u003cp class=\"subtitle ng-binding\" data-ng-bind-html=\"article.subtitle\"\u003eFrom search and rescue missions to backyard camping outings, Duracell Lantern batteries are Trusted Everywhere to provide reliable, long-lasting power. Enhanced secure seal ensures safe, leakage- and corrosion-free operation. Date coded to ensure peak performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-list\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe alkaline battery system offers considerably higher capacity than zinc-carbon equivalents\u003c\/li\u003e\n\u003cli\u003eIdeal when length of battery life is the primary consideration\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"a-list-item\"\u003eSecure seal\u003c\/span\u003e and date coded\u003c\/li\u003e\n\u003cli\u003eDimensions 68 x 68 x 98mm excluding spring contacts\u003c\/li\u003e\n\u003cli\u003eWith coiled spring contacts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBest Uses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLanterns\u003c\/li\u003e\n\u003cli\u003eElectric torches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTechnical Data Sheet:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/d2ei442zrkqy2u.cloudfront.net\/wp-content\/uploads\/2016\/03\/908_US.pdf\" target=\"_blank\"\u003eMN908\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003eKeep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003eRemove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206551134571,"sku":"DUMN908","price":21.33,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/s-l500__20492__21293__36027.1572258597.500.750.jpg?v=1778466005"},{"product_id":"duracell-mn1300-coppertop-alkaline-d-batteries-1-5v-box-of-12","title":"Duracell MN1300 Coppertop Alkaline D Batteries 1.5V Box of 12","description":"\u003ch1\u003eDuracell Mn1300\/72 Coppertop Alkaline \"D\" Batteries 1.5V - Box Of 12\u003c\/h1\u003e\n\u003ch4\u003eDISCOVER DURACELL COPPERTOP D\u003c\/h4\u003e\n\u003cp\u003eThe Duracell Coppertop batteries are best used when you are looking for reliable, long-lasting power in your every-day devices such as motorised toys, flashlights, portable games consoles, remote controls, CD players, etc.\u003c\/p\u003e\n\u003cp\u003eDuralock technology keeps unused Duracell batteries fresh and powered for up to 10 years in ambient storage. Duracell Coppertop batteries give you the freedom to enjoy the use of your appliances by giving you a product you can rely on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTechnical Data Sheet: \u003ca href=\"https:\/\/d2ei442zrkqy2u.cloudfront.net\/wp-content\/uploads\/2016\/03\/MN1300_US_CT1.pdf\" target=\"_blank\"\u003eMN1300\u003c\/a\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"aa-d.jpg\" class=\"__mce_add_custom__\" height=\"204\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/aa-d.jpg\" title=\"aa-d.jpg\" width=\"469\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003e Keep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003e Remove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206555328875,"sku":"DUMN1300\/72","price":31.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/apizumkkq__33168.1617870575.500.750.jpg?v=1778466030"},{"product_id":"duracell-mn1400-72-coppertop-alkaline-c-batteries-1-5v-box-of-12","title":"Duracell MN1400 Coppertop Alkaline C Batteries 1.5V Box of 12","description":"\u003ch1\u003eDuracell Mn1400\/72 Coppertop Alkaline \"C\" Batteries 1.5V - Box Of 12\u003c\/h1\u003e\n\u003ch4\u003eDISCOVER DURACELL COPPERTOP C\u003c\/h4\u003e\n\u003cp\u003eThe Duracell Coppertop batteries are best used when you are looking for reliable, long-lasting power in your every-day devices such as motorised toys, flashlights, portable games consoles, remote controls, CD players, etc.\u003c\/p\u003e\n\u003cp\u003eDuralock technology keeps unused Duracell batteries fresh and powered for up to 10 years in ambient storage. Duracell Coppertop batteries give you the freedom to enjoy the use of your appliances by giving you a product you can rely on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Data Sheet:\u003c\/strong\u003e \u003ca href=\"https:\/\/d2ei442zrkqy2u.cloudfront.net\/wp-content\/uploads\/2016\/03\/MN1400_US_CT1.pdf\" target=\"_blank\"\u003eCoppertop C\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"aa-d.jpg\" class=\"__mce_add_custom__\" height=\"204\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/aa-d.jpg\" title=\"aa-d.jpg\" width=\"469\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003e Keep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003e Remove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206555558251,"sku":"DUMN1400\/72","price":21.17,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/api4bvqrr__86602.1617870595.500.750.jpg?v=1778466031"},{"product_id":"duracell-mn1500-144-coppertop-alkaline-aa-batteries-1-5v-box-of-24","title":"Duracell MN1500 Coppertop Alkaline AA Batteries 1.5V Box of 24","description":"\u003ch1\u003eDuracell Mn1500\/144 Coppertop Alkaline \"Aa\" Batteries 1.5V - Box Of 24\u003c\/h1\u003e\n\u003ch4\u003eDISCOVER DURACELL COPPERTOP AA\u003c\/h4\u003e\n\u003cp\u003eThe Duracell Coppertop batteries are best used when you are looking for reliable, long-lasting power in your every-day devices such as motorised toys, flashlights, portable games consoles, remote controls, CD players, etc.\u003c\/p\u003e\n\u003cp\u003eDuralock technology keeps unused Duracell batteries fresh and powered for up to 10 years in ambient storage. With Superior Nylon top closure helps preventing our batteries from leakage. Duracell Coppertop batteries give you the freedom to enjoy the use of your appliances by giving you a product you can rely on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Data Sheet:\u003c\/strong\u003e \u003ca href=\"https:\/\/d2ei442zrkqy2u.cloudfront.net\/wp-content\/uploads\/2016\/03\/MN1500_US_CT1.pdf\" target=\"_blank\"\u003eCoppertop AA\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"aa10.jpg\" class=\"__mce_add_custom__\" height=\"188\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/aa10.jpg\" title=\"aa10.jpg\" width=\"591\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003e Keep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003e Remove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206555722091,"sku":"DUMN1500\/144","price":18.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/apih0h2qy__77550.1710343084.500.750.jpg?v=1778466033"},{"product_id":"duracell-m908-mallory-plus-6-volt-spring-lantern-battery","title":"Duracell M908 Mallory Plus 6V Spring Lantern Battery","description":"\u003ch1\u003eDuracell M908 Mallory Plus 6 Volt Spring Lantern Battery\u003c\/h1\u003e\n\u003cp class=\"subtitle ng-binding\" data-ng-bind-html=\"article.subtitle\"\u003eDuracell Alkaline batteries are the suitable choice for a range of uses, often chosen as the best batteries for game controllers, battery lights and more. Duracell Alkaline cells are available in a huge variety of types and sizes, ensuring we always have the right product for your needs.\u003c\/p\u003e\n\u003cp class=\"subtitle ng-binding\" data-ng-bind-html=\"article.subtitle\"\u003eThe Mallory Plus 6 Volt Battery provides heavy duty and longer lasting power everytime. For use in lantern torches and suited to a wide variety of industrial applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-list\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe alkaline battery system offers considerably higher capacity than zinc-carbon equivalents\u003c\/li\u003e\n\u003cli\u003eIdeal when length of battery life is the primary consideration\u003c\/li\u003e\n\u003cli\u003eHeavy duty 6-volt battery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eBest Uses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLantern torches\u003c\/li\u003e\n\u003cli\u003eHeavy duty battery gear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003eKeep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003eRemove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206557294955,"sku":"DUM908","price":6.79,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/405_252520503_252520100__78873.1572199172.500.750.png?v=1778466046"},{"product_id":"duracell-mn2400-72-coppertop-alkaline-aaa-batteries-1-5v-box-of-24","title":"Duracell MN2400 Coppertop Alkaline AAA Batteries 1.5V Box of 24","description":"\u003ch1\u003eDuracell Mn2400\/72 Coppertop Alkaline \"Aaa\" Batteries 1.5V - Box Of 24\u003c\/h1\u003e\n\u003ch4\u003eDISCOVER DURACELL COPPERTOP AAA\u003c\/h4\u003e\n\u003cp\u003eThe Duracell Coppertop batteries are best used when you are looking for reliable, long-lasting power in your every-day devices such as motorised toys, flashlights, portable games consoles, remote controls, CD players, etc.\u003c\/p\u003e\n\u003cp\u003eDuralock technology keeps unused Duracell batteries fresh and powered for up to 10 years in ambient storage. With Superior Nylon top closure helps preventing our batteries from leakage. Duracell Coppertop batteries give you the freedom to enjoy the use of your appliances by giving you a product you can rely on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Data Sheet:\u003c\/strong\u003e \u003ca href=\"https:\/\/d2ei442zrkqy2u.cloudfront.net\/wp-content\/uploads\/2016\/03\/MN2400_US_CT1.pdf\" target=\"_blank\"\u003eCoppertop AAA\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"aa10.jpg\" class=\"__mce_add_custom__\" height=\"188\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/aa10.jpg\" title=\"aa10.jpg\" width=\"591\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003e Keep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003e Remove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206557458795,"sku":"DUMN2400\/72","price":19.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/apiu9i8xp__57255.1617870674.500.750.jpg?v=1778466047"},{"product_id":"duracell-dl2025b2-lithium-coin-2025-batteries-3-volt-pack-2","title":"Duracell DL2025B2 Lithium Coin 2025 Batteries 3V Pack of 2","description":"\u003ch1\u003eDuracell Dl2025B2 Lithium Coin 2025 Batteries 3 Volt (Pack 2)\u003c\/h1\u003e \u003cp class=\"subtitle ng-binding\" data-ng-bind-html=\"article.subtitle\"\u003eDuracell Specialty 2025 Lithium Coin Batteries provide reliable, long-lasting power for your specialty devices.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIEC: CR2025\u003c\/li\u003e \u003cli\u003eVolt: 3.0\u003c\/li\u003e \u003cli\u003eSize (mm): 20 X 2.5\u003c\/li\u003e \u003cli\u003emAh: 165\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eBest Uses:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMedical devices\u003c\/li\u003e \u003cli\u003eSecurity devices\u003c\/li\u003e \u003cli\u003eFitness devices\u003c\/li\u003e \u003cli\u003eElectronics and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eTechnical Data Sheet:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003ca href=\"https:\/\/d2ei442zrkqy2u.cloudfront.net\/wp-content\/uploads\/2019\/01\/24100936\/DLCR20250618.pdf\" target=\"_blank\"\u003eDL2025\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003ch4 style=\"padding-left: 30px;\"\u003eDuralock\u003c\/h4\u003e \u003cp style=\"padding-left: 60px;\"\u003eDid you know that most batteries lose power over time, even when not in use? Duracell’s Duralock technology preserves batteries’ power in storage before being used, guaranteed.\u003c\/p\u003e \u003ch4 style=\"padding-left: 30px;\"\u003eEasy to find right size\u003c\/h4\u003e \u003cp style=\"padding-left: 60px;\"\u003eQuickly find the correct battery size for your device by checking the large battery size numbers on pack.\u003c\/p\u003e \u003ch4 style=\"padding-left: 30px;\"\u003eLithium Coin Battery Safety\u003c\/h4\u003e \u003cp style=\"padding-left: 60px;\"\u003eKeep batteries away from children. Warning sticker and engraved warning are included on batteries.\u003c\/p\u003e \u003ch4 style=\"padding-left: 30px;\"\u003eLong-lasting power, guaranteed\u003c\/h4\u003e \u003cp style=\"padding-left: 60px;\"\u003eDuracell High Power Lithium batteries have up to 10 years in storage guaranteed so you can be confident these batteries will be ready when you need them.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e \u003cli\u003eKeep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e \u003cli\u003eRemove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e \u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e \u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e \u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e \u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e \u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e \u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e \u003ctable border=\"0\"\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003e \u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e \u003c\/td\u003e \u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e \u003ctd style=\"text-align: center;\"\u003e \u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd style=\"text-align: center;\"\u003e \u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e \u003c\/td\u003e \u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e \u003ctd style=\"text-align: center;\"\u003e \u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e \u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e \u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e \u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e \u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e \u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e \u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206745940331,"sku":"DUDL2025B2","price":9.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/apie5crze__86946.1617870682.500.750.jpg?v=1778467604"},{"product_id":"duracell-82189588-coppertop-alkaline-9v-batteries-pack-1","title":"Duracell 82189588 Coppertop Alkaline 9V Battery Pack of 1","description":"\u003ch1\u003eDuracell 82189588 Coppertop Alkaline \"9V\" Batteries Pack 1\u003c\/h1\u003e\n\u003ch4\u003eDISCOVER DURACELL COPPERTOP 9V\u003c\/h4\u003e\n\u003cp\u003eThe Duracell Coppertop batteries are best used when you are looking for reliable, long-lasting power in your every-day devices such as motorised toys, flashlights, portable games consoles, remote controls, CD players, etc.\u003c\/p\u003e\n\u003cp\u003eDuralock technology keeps unused Duracell batteries fresh and powered for up to 5 years in ambient storage. Duracell Coppertop batteries give you the freedom to enjoy the use of your appliances by giving you a product you can rely on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Data Sheet:\u003c\/strong\u003e \u003ca href=\"https:\/\/d2ei442zrkqy2u.cloudfront.net\/wp-content\/uploads\/2016\/03\/MN1604_US_CT1.pdf\" target=\"_blank\"\u003eCoppertop 9V\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"aa-d.jpg\" class=\"__mce_add_custom__\" height=\"204\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/aa-d.jpg\" title=\"aa-d.jpg\" width=\"469\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003e Keep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003e Remove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53206854828395,"sku":"DU82189588","price":10.74,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/apixjiwxc__80907.1617870649.500.750.jpg?v=1778468602"},{"product_id":"duracell-82164644-coppertop-batteries-size-d-pack-12","title":"Duracell 82164644 Coppertop Batteries Size D Pack of 12","description":"\u003ch1\u003eDuracell 82164644 Coppertop Batteries Size D Pack 12\u003c\/h1\u003e\n\u003cp\u003eGet dependable, long lasting Coppertop batteries. These batteries have been engineered to deliver the life you need for your suitable, everyday devices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGUARANTEED 10 YEARS IN STORAGE\u003c\/strong\u003e\u003cbr\u003eDuracell Coppertop AA and AAA alkaline batteries contain Duracell’s patented POWER BOOST™ Ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLONG LASTING\u003c\/strong\u003e\u003cbr\u003eDuracell Coppertop All-Purpose alkaline batteries are not only dependable, they’re also long-lasting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSUITABLE FOR EVERYDAY DEVICES\u003c\/strong\u003e\u003cbr\u003eFrom storm season to medical needs to the holidays, Duracell is the #1 trusted battery brand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrom storm season to medical needs to the holidays, Duracell is the #1 trusted battery brand.\u003c\/li\u003e\n\u003cli\u003eDuracell Coppertop All-Purpose alkaline batteries are not only dependable, they’re also long-lasting. You can take comfort in a 10-year guarantee (5-year guarantee for 9V) in storage.\u003c\/li\u003e\n\u003cli\u003eCoppertop batteries are available in AA, AAA, C, D and 9V sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest uses:\u003c\/strong\u003e\u003cbr\u003eDuracell Coppertop batteries work in devices like:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eToys\u003c\/li\u003e\n\u003cli\u003eRemote controls\u003c\/li\u003e\n\u003cli\u003eFlashlights\u003c\/li\u003e\n\u003cli\u003eCalculators\u003c\/li\u003e\n\u003cli\u003eClocks and Radios\u003c\/li\u003e\n\u003cli\u003ePortable Electronics\u003c\/li\u003e\n\u003cli\u003eWireless Mice and Keyboards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003eKeep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003eRemove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are Duracell\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eHistory\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp class=\"trans\" style=\"text-align: center;\"\u003e\u003cstrong\u003e1920s Beginning Of Our Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp class=\"trans\"\u003e\u003cstrong\u003e1960s Duracell First Battery On The Moon\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp class=\"trans\"\u003e\u003cstrong\u003e1970 Birth of the Icon\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp class=\"trans\"\u003e\u003cstrong\u003e2016 Permanent Home within Berkshire Hathaway\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eThe Duracell Bunny Biography\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePOWERED BY DURACELL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53207109566827,"sku":"AA82164644","price":31.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/82164644__98188.1653597225.500.750.jpg?v=1778470413"},{"product_id":"procell-intense-power-alkaline-d-1-5v-battery-pack-of-12","title":"Procell Intense Power Alkaline D 1.5V Battery Pack of 12","description":"\u003ch2\u003eHigh Capacity Power for Equipment That Cannot Slow Down\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eReliable energy built for heavy duty professional performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProcell Intense Power Alkaline D Batteries are designed for demanding environments where consistent power is essential. Engineered to deliver longer lasting performance in high drain professional devices, these batteries help reduce service interruptions, maintenance time and replacement frequency. Ideal for commercial and industrial settings, Procell Intense Power supports equipment that operates continuously and requires dependable energy during power peaks. Trusted by manufacturers worldwide, these batteries provide confidence that critical devices stay powered, efficient and ready for use throughout every busy day.\u003c\/p\u003e\n","brand":"Procell","offers":[{"title":"Default Title","offer_id":53207143154027,"sku":"AADU05412","price":28.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/DU05412__13361.1770270936.500.750.jpg?v=1778470746"},{"product_id":"procell-intense-power-alkaline-aaa-1-5v-battery-pack-of-24","title":"Procell Intense Power Alkaline AAA 1.5V Battery Pack of 24","description":"\u003ch2\u003eDependable Power When Performance Matters Most\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt for high drain devices that cannot afford downtime\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProcell Intense Power Alkaline AAA Batteries are engineered to support professional environments where reliability is essential. Designed to deliver longer lasting performance in high drain devices, these batteries provide the confidence that critical equipment will operate smoothly day after day. From healthcare settings to commercial facilities, Procell Intense Power helps reduce interruptions, minimise maintenance time and keep essential devices running efficiently. With consistent energy output and trusted quality, they support productivity while helping lower the hidden costs of frequent battery replacement.\u003c\/p\u003e\n","brand":"Procell","offers":[{"title":"Default Title","offer_id":53207146922347,"sku":"AADU05124","price":16.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/DU05124__89630.1770270396.500.750.jpg?v=1778470787"},{"product_id":"duracell-coppertop-alkaline-aaa-batteries-box-of-24","title":"Duracell Coppertop Alkaline AAA Batteries Box of 24","description":"\u003cp\u003eGet dependable, long lasting Coppertop batteries. These batteries have been engineered to deliver the life you need for your suitable, everyday devices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGUARANTEED 10 YEARS IN STORAGE\u003c\/strong\u003e\u003cbr\u003eDuracell Coppertop AA and AAA alkaline batteries contain Duracell’s patented POWER BOOST Ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLONG LASTING\u003c\/strong\u003e\u003cbr\u003eDuracell Coppertop All-Purpose alkaline batteries are not only dependable, they’re also long-lasting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSUITABLE FOR EVERYDAY DEVICES\u003c\/strong\u003e\u003cbr\u003eFrom storm season to medical needs to the holidays, Duracell is the #1 trusted battery brand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrom storm season to medical needs to the holidays, Duracell is the #1 trusted battery brand.\u003c\/li\u003e\n\u003cli\u003eDuracell Coppertop All-Purpose alkaline batteries are not only dependable, they’re also long-lasting. You can take comfort in a 10-year guarantee (5-year guarantee for 9V) in storage.\u003c\/li\u003e\n\u003cli\u003eCoppertop batteries are available in AA, AAA, C, D and 9V sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest uses:\u003cbr\u003e\u003c\/strong\u003eDuracell Coppertop batteries work in devices like:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eToys\u003c\/li\u003e\n\u003cli\u003eRemote controls\u003c\/li\u003e\n\u003cli\u003eFlashlights\u003c\/li\u003e\n\u003cli\u003eCalculators\u003c\/li\u003e\n\u003cli\u003eClocks and Radios\u003c\/li\u003e\n\u003cli\u003ePortable Electronics\u003c\/li\u003e\n\u003cli\u003eWireless Mice and Keyboards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003eKeep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003eRemove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53207457366379,"sku":"AA82189409","price":17.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/duracell_coppertop_alkaline_aaa_batteries_-_box_of_24__00013.1737047837.500.750.jpg?v=1778472996"},{"product_id":"procell-intense-power-alkaline-aa-1-5v-battery-pack-of-24","title":"Procell Intense Power Alkaline AA 1.5V Battery Pack of 24","description":"\u003ch2\u003ePower You Can Trust for Demanding Professional Devices\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEngineered to deliver reliable energy where performance cannot fail\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProcell Intense Power Alkaline AA Batteries are designed for professional environments that depend on consistent, high output power. Built to perform longer in high drain devices, these batteries help keep essential systems running smoothly while reducing the disruption and cost of frequent replacements. Whether supporting security, automation or healthcare equipment, Procell Intense Power provides confidence through dependable energy delivery, even in devices that demand power surges. Trusted by manufacturers worldwide, these batteries help maintain productivity, reliability and peace of mind across a wide range of professional applications.\u003c\/p\u003e\n","brand":"Procell","offers":[{"title":"Default Title","offer_id":53207598432619,"sku":"AADU05224","price":17.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/DU05224__95583.1770270694.500.750.jpg?v=1778473508"},{"product_id":"procell-intense-power-alkaline-9v-battery-pack-of-12","title":"Procell Intense Power Alkaline 9V Battery Pack of 12","description":"\u003ch2\u003eReliable Power for Critical Professional Devices\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eConsistent 9V performance where safety and reliability matter most\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProcell Intense Power Alkaline 9V Batteries are designed for professional environments that rely on stable, dependable energy. Built to deliver longer lasting power in high drain devices, these batteries help reduce unexpected power loss, maintenance time and frequent replacements. Ideal for critical equipment that must operate reliably at all times, Procell Intense Power supports peace of mind through consistent performance, even during periods of peak demand. Trusted by manufacturers worldwide, these batteries are a dependable choice for maintaining productivity, safety and operational continuity across professional settings.\u003c\/p\u003e\n","brand":"Procell","offers":[{"title":"Default Title","offer_id":53207600136555,"sku":"AADU05912","price":29.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/DU05912__42451.1770271134.500.750.jpg?v=1778473509"},{"product_id":"duracell-lithium-2032-coin-batteries-3v-pack-of-2","title":"Duracell Lithium 2032 Coin Batteries 3V Pack of 2","description":"\u003ch1\u003eDuracell Lithium 2032 Coin Batteries 3V Pack 2\u003c\/h1\u003e\n\u003cp class=\"subtitle ng-binding\" data-ng-bind-html=\"article.subtitle\"\u003eDuracell Specialty 2032 Lithium Coins are the batteries you can trust. Dependable and long-lasting, they are most commonly used to power medical devices (glucometer, heart rate monitor), security devices (bank card reader) and other electronics (watch, clock radio, pedometer and more).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIEC: CR2032\u003c\/li\u003e\n\u003cli\u003eVolt: 3.0\u003c\/li\u003e\n\u003cli\u003eSize (mm): 20 X 3.2\u003c\/li\u003e\n\u003cli\u003emAh: 225\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest Uses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedical devices\u003c\/li\u003e\n\u003cli\u003eSecurity devices\u003c\/li\u003e\n\u003cli\u003eFitness devices\u003c\/li\u003e\n\u003cli\u003eWatches\u003c\/li\u003e\n\u003cli\u003eCalculators\u003c\/li\u003e\n\u003cli\u003eElectronics and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 style=\"padding-left: 30px;\"\u003eDuralock\u003c\/h4\u003e\n\u003cp style=\"padding-left: 60px;\"\u003eDid you know that most batteries lose power over time, even when not in use? Duracell’s Duralock technology preserves batteries’ power in storage before being used, guaranteed.\u003c\/p\u003e\n\u003ch4 style=\"padding-left: 30px;\"\u003eEasy to find right size\u003c\/h4\u003e\n\u003cp style=\"padding-left: 60px;\"\u003eQuickly find the correct battery size for your device by checking the large battery size numbers on pack.\u003c\/p\u003e\n\u003ch4 style=\"padding-left: 30px;\"\u003eLithium Coin Battery Safety\u003c\/h4\u003e\n\u003cp style=\"padding-left: 60px;\"\u003eKeep batteries away from children. Warning sticker and engraved warning are included on batteries.\u003c\/p\u003e\n\u003ch4 style=\"padding-left: 30px;\"\u003eLong-lasting power, guaranteed\u003c\/h4\u003e\n\u003cp style=\"padding-left: 60px;\"\u003eDuracell High Power Lithium batteries have up to 10 years in storage guaranteed so you can be confident these batteries will be ready when you need them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003eKeep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003eRemove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are \u003cspan class=\"sr-only\"\u003eDuracell\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eOur History\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4 class=\"trans\" style=\"text-align: center;\"\u003e1920s \u003cspan\u003eBeginning Of Our Story\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1960s \u003cspan\u003eDuracell First Battery On The Moon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e1970 \u003cspan\u003eBirth of the Icon\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003ch4 class=\"trans\"\u003e2016 \u003cspan\u003ePermanent Home within Berkshire Hathaway\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003e The Duracell Bunny Biography\u003c\/h4\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003ch4\u003ePOWERED BY DURACELL\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53207627366763,"sku":"DU82188046","price":12.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/2025-09-04_14-09-23__60701.1756958998.500.750.png?v=1778473609"},{"product_id":"duracell-82184954-coppertop-batteries-aa-pack-10","title":"Duracell 82184954 Coppertop Batteries AA Pack of 10","description":"\u003ch1\u003eDuracell 82184954 Coppertop Batteries AA Pack 10\u003c\/h1\u003e\n\u003cp\u003eDuracell Coppertop AA and AAA alkaline batteries contain Duracell’s patented POWER BOOST™ Ingredients which deliver lasting performance in your devices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFORMULATED WITH POWER BOOST™ INGREDIENTS\u003c\/strong\u003e\u003cbr\u003eDuracell Coppertop AA and AAA alkaline batteries contain Duracell’s patented POWER BOOST™ Ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGUARANTEED 12 YEARS IN STORAGE\u003c\/strong\u003e\u003cbr\u003eYou can take comfort in a 12-year guarantee in storage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSUITABLE FOR EVERYDAY DEVICES\u003c\/strong\u003e\u003cbr\u003eFrom storm season to medical needs to the holidays, Duracell is the #1 trusted battery brand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFORMULATED WITH POWER BOOST™ INGREDIENTS: Duracell Coppertop alkaline batteries contain Duracell’s patented POWER BOOST™ Ingredients which deliver lasting performance in your devices\u003c\/li\u003e\n\u003cli\u003eGUARANTEED FOR 12 YEARS IN STORAGE: Duracell guarantees each Coppertop alkaline battery to last 12 years in storage, so you can be confident these batteries will be ready when you need them\u003c\/li\u003e\n\u003cli\u003eDEPENDABLE POWER: Duracell Coppertop batteries are made to power everyday devices throughout the home, like TV and gaming remotes, cameras, flashlights, toys, and more\u003c\/li\u003e\n\u003cli\u003e#1 TRUSTED BATTERY BRAND: From storm prep to holiday needs, Duracell is the #1 trusted battery brand for the moments that matter most\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest uses:\u003cbr\u003e\u003c\/strong\u003eDuracell Coppertop batteries work in devices like:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eToys\u003c\/li\u003e\n\u003cli\u003eRemote controls\u003c\/li\u003e\n\u003cli\u003eFlashlights\u003c\/li\u003e\n\u003cli\u003eCalculators\u003c\/li\u003e\n\u003cli\u003eClocks and Radios\u003c\/li\u003e\n\u003cli\u003ePortable Electronics\u003c\/li\u003e\n\u003cli\u003eWireless Mice and Keyboards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003eKeep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003eRemove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are Duracell\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eHistory\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp class=\"trans\" style=\"text-align: center;\"\u003e\u003cstrong\u003e1920s Beginning Of Our Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp class=\"trans\"\u003e\u003cstrong\u003e1960s Duracell First Battery On The Moon\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp class=\"trans\"\u003e\u003cstrong\u003e1970 Birth of the Icon\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp class=\"trans\"\u003e\u003cstrong\u003e2016 Permanent Home within Berkshire Hathaway\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eThe Duracell Bunny Biography\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePOWERED BY DURACELL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53207795499371,"sku":"AA82184954","price":18.43,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/82184954__64748.1653595862.500.750.jpg?v=1778475349"},{"product_id":"duracell-82182404-coppertop-batteries-size-d-pack-4","title":"Duracell 82182404 Coppertop Batteries Size D Pack of 4","description":"\u003ch1\u003eDuracell 82182404 Coppertop Batteries Size D Pack 4\u003c\/h1\u003e\n\u003cp\u003eGet dependable, long lasting Coppertop batteries. These batteries have been engineered to deliver the life you need for your suitable, everyday devices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGUARANTEED 10 YEARS IN STORAGE\u003c\/strong\u003e\u003cbr\u003eDuracell Coppertop AA and AAA alkaline batteries contain Duracell’s patented POWER BOOST™ Ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLONG LASTING\u003c\/strong\u003e\u003cbr\u003eDuracell Coppertop All-Purpose alkaline batteries are not only dependable, they’re also long-lasting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSUITABLE FOR EVERYDAY DEVICES\u003c\/strong\u003e\u003cbr\u003eFrom storm season to medical needs to the holidays, Duracell is the #1 trusted battery brand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrom storm season to medical needs to the holidays, Duracell is the #1 trusted battery brand.\u003c\/li\u003e\n\u003cli\u003eDuracell Coppertop All-Purpose alkaline batteries are not only dependable, they’re also long-lasting. You can take comfort in a 10-year guarantee (5-year guarantee for 9V) in storage.\u003c\/li\u003e\n\u003cli\u003eCoppertop batteries are available in AA, AAA, C, D and 9V sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest uses:\u003c\/strong\u003e\u003cbr\u003eDuracell Coppertop batteries work in devices like:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eToys\u003c\/li\u003e\n\u003cli\u003eRemote controls\u003c\/li\u003e\n\u003cli\u003eFlashlights\u003c\/li\u003e\n\u003cli\u003eCalculators\u003c\/li\u003e\n\u003cli\u003eClocks and Radios\u003c\/li\u003e\n\u003cli\u003ePortable Electronics\u003c\/li\u003e\n\u003cli\u003eWireless Mice and Keyboards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS FOR PROPER BATTERY CARE AND USE:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the correct size and type of battery specified by the device manufacturer.\u003c\/li\u003e\n\u003cli\u003eKeep battery contact surfaces and battery compartment contacts clean by rubbing them with a clean pencil eraser or a rough cloth each time you replace batteries.\u003c\/li\u003e\n\u003cli\u003eRemove batteries from a device when it is not expected to be in use for several months and while it is being powered by household (AC) current.\u003c\/li\u003e\n\u003cli\u003eMake sure that you insert batteries into your device properly, with the + (plus) and – (minus) terminals aligned correctly. CAUTION: Some equipment using more than three batteries may appear to work properly even if one battery is inserted incorrectly.\u003c\/li\u003e\n\u003cli\u003eExtreme temperatures reduce battery performance. Store batteries in a dry place at normal room temperature. Do not refrigerate Duracell batteries as this will not make them last longer, and avoid putting battery-powered devices in very warm places.\u003c\/li\u003e\n\u003cli\u003eDo not attempt to recharge a battery unless the battery specifically is marked “rechargeable.”\u003c\/li\u003e\n\u003cli\u003eSome depleted batteries and batteries that are exposed to extremely high temperatures may leak. A crystalline structure may begin to form on the outside of the battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHi, we are Duracell\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"sr-only\"\u003eDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"sr-only\"\u003eHistory\u003c\/span\u003e\u003c\/h4\u003e\n\u003ctable border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp class=\"trans\" style=\"text-align: center;\"\u003e\u003cstrong\u003e1920s Beginning Of Our Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eOur story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eThe company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp class=\"trans\"\u003e\u003cstrong\u003e1960s Duracell First Battery On The Moon\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp class=\"trans\"\u003e\u003cstrong\u003e1970 Birth of the Icon\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIn 1971, Duracell introduces its iconic copper \u0026amp; black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003eBerkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp class=\"trans\"\u003e\u003cstrong\u003e2016 Permanent Home within Berkshire Hathaway\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eThe Duracell Bunny Biography\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSince 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognised brand icons across the globe.\u003c\/p\u003e\n\u003cp\u003eDuracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.\u003c\/p\u003e\n\u003cp\u003eDuracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePowering devices that are most relevant to consumers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand. Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuccess through innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.\u003c\/p\u003e\n\u003cp\u003eDuracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R\u0026amp;D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnsuring quality and reducing environmental impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Every single Duracell battery is quality-checked before leaving the plant to ensure maximum performance. Duracell's superior alkaline batteries are free of any heavy metal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting our partners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePOWERED BY DURACELL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"pbd.jpg\" class=\"__mce_add_custom__\" height=\"91\" src=\"https:\/\/cdn11.bigcommerce.com\/s-9nntib\/product_images\/uploaded_images\/pbd.jpg\" title=\"pbd.jpg\" width=\"804\"\u003e\u003c\/p\u003e","brand":"Duracell","offers":[{"title":"Default Title","offer_id":53207795564907,"sku":"AA82182404","price":15.83,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2795\/8891\/files\/82182404__52324.1653597721.500.750.jpg?v=1778475351"},{"product_id":"procell-intense-power-alkaline-c-1-5v-battery-pack-of-12","title":"Procell Intense Power Alkaline C 1.5V Battery Pack of 12","description":"\u003ch2\u003eConsistent Power for Equipment That Works All Day\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHigh capacity energy designed for demanding professional devices\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProcell Intense Power Alkaline C Batteries are built to support commercial environments where devices must perform reliably without constant attention. 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